Initials - Week 2

This weeks exercise followed on from the alphabet task I produced earlier in the week. Alongside is my rough sketches and some initial designs on Illustrator, this allowed me to see which designs worked and which didn't all on the same spreadsheet. 

<- the image on the left shows some rough experimentation before I began my final designs on Illustrator, the designs in the bottom right of the sketch book are the typefaces you should never use unless its for a child's advertisement campaign e.g. swirly types or serif types.

Below are my final designs I produced on Illustrator, although we had the option to use a shade of grey I really felt for me since my initials are 'R' and 'A' they had quite symmetrical features allowing the black and white to easily compliment each other. I also wanted to add in two lower case designs to show that I didn't disregard them completely, for me even though they did show some potential they didn't inject the same eye catching angular features of the capital versions. 

I also noticed that the counter of the 'R' and 'A' could easily connect which is why for a few designs I tried to incorporate the triangle of the 'A' into the 'R'.          (Right image, bottom left design)

(left image) Is my favourite design which I decided to choose as the focal point of the page. The reasons for this are that to begin with it almost creates a square shape, meaning it could be used well on products or advertisements well. Secondly I thought it was the best design for incorporating the word 'DESIGN' as it fitted under the arch of the 'A' and fitted well in the bottom corner which in the 'Basic Design 07 Grids' by Gavin Ambrose/Paul Harris is the final point the eye would look; which is what I want to happen.  I also felt that the boldness of the 'R' made it look like a shadow of the 'A', creating a link between the two. Overall I am happy with the way my designs turned out as I only had the basic knowledge of Illustrator which after this task has now grown, allowing me to learn new techniques when it comes to this software.